Templates

A template here is a brief, not a file

Your agent does the writing and design. Build whatever the deal needs — most often a living page that grows through the stages below, but every stage also ships as a standalone asset. Each entry: a live example, and a copyable brief — fill the brackets, paste it to your agent.

Usually the right call

The living deal page

A page that grows as the deal advances: recap after call one, business case after the demo, pricing when there's a number, a mutual action plan when it's committed — and answered buyer comments graduating into an on-page FAQ. Same link the whole way; buyers always see the latest. A sales room, except it's a purpose-built site. Not a rule — when the deal wants a standalone asset instead, use the templates below.

See a living page at week six ↗

The brief — after your first real call:

Using Dealpages, create the deal page for [COMPANY] — one page we'll grow all deal long. Start it as a recap of today's call: the problem in their words, open questions, next steps with dates. Add a short "what's new" strip at the top we'll update every time. After future calls I'll say "update the [COMPANY] page" — add sections as the deal earns them (business case after the demo, pricing when there's a number, timeline when we're committed), never a new page. Mint links for [ATTENDEES].

The stages below are what a living page grows through — each also stands alone when a single-purpose page is the right move.

Prospecting

Personalized outbound page

A page about them, not about you — your agent researches the prospect first, and the page opens with what it found. Safe to forward to someone you've never met.

See a live example ↗

The brief — copy it, fill the brackets, paste it to your agent:

Research [PROSPECT COMPANY] first — their size (branches/headcount/assets), their stack (core system, key vendors), and 1-3 recent public signals (expansion news, long-open job postings, filings). Then, using Dealpages, publish a prospecting page PREPARED FOR them: open with "what we noticed about [PROSPECT]" (the 2-3 specific observations), derive the pain number from THEIR size, then our solution [PRODUCT — ONE LINE], why we're different (3 bullets), one proof point, honest pricing band, single CTA to book 20 minutes. Include the "if any of this is wrong, tell us" line. Match the structure of the live example above.

After the demo

Champion enablement

The artifact your champion forwards internally — makes the case to people you've never met, without you in the room.

See a live example ↗

The brief — copy it, fill the brackets, paste it to your agent:

Using Dealpages, publish a champion-enablement page for [COMPANY] after our demo. Write it for the coldest reader in the room, not for my champion. Demo outcomes in their terms: [WHAT THE DEMO PROVED]. Business case: cost of status quo [NUMBERS] vs after [NUMBERS]. Pre-answer the three objections their team will raise: [OBJECTION 1/2/3]. One metric proof point. Next steps with owners and dates. Match the structure of the live example above, then make a tracked link for [CHAMPION].

Bottom of funnel

Proposal / pricing

There's a real number on the table. Built so a CFO who missed every call can skim it and get it.

See a live example ↗

The brief — copy it, fill the brackets, paste it to your agent:

Using Dealpages, publish a proposal page for [COMPANY]. Context from our calls: [THE PROBLEM IN THEIR WORDS + KEY CONSTRAINT]. Pricing as a term comparison: list rate [$X/yr], with [3-YEAR] and [5-YEAR] options showing the discount and TOTAL cash outlay for each term — recommend [TERM] and say why in one line tied to their situation. Same product at every term; note prices hold 30 days. Timeline: [KEY DATES TO SIGNATURE AND ROLLOUT]. Match the structure of the live example above, then make tracked links for [CHAMPION] and [DECISION MAKER].

Committed → signature

Mutual action plan

Timeline, owners, next steps on both sides — updated the same day anything slips. Staleness kills a MAP.

See a live example ↗

The brief — copy it, fill the brackets, paste it to your agent:

Using Dealpages, publish a mutual action plan for [COMPANY]. Two-sentence summary of what's being bought and why. Timeline from today to go-live: [6-8 STEPS, each with DATE + OWNER (us/you/together)] — mark what's already done and what's current. Who's who on both sides: [NAMES + ROLES]. Two honest risks that could slow this down, with mitigations. Match the structure of the live example above. After every call, update this page rather than making a new one.

Against an incumbent

Competitive displacement

The gaps the incumbent leaves open — stated fairly, with an honest section on what switching actually costs.

See a live example ↗

The brief — copy it, fill the brackets, paste it to your agent:

Using Dealpages, publish a competitive-displacement page for [COMPANY]. Never name or trash the incumbent — frame as "what you're living with today" vs "what changes." The three gaps: [GAP 1/2/3, stated as their lived pain with numbers]. For each: today → with us. Include an honest switching-cost section: [REAL EFFORT, TIMELINE, WHAT STAYS]. One metric proof point. Single CTA: a 30-minute gap assessment. Match the structure of the live example above.

The underlying HTML structures ship inside the publishing skill, so an agent with the skill installed follows them automatically. The briefs work fine without it.